Westgate Resorts is a resorts company with 29 locations across the United States. While working there I designed print and digital collateral for the Cocoa Beach Pier and Westgate's Orlando resorts.
Every year the Cocoa Beach Pier hosts Shrimp Fest, a limited-time event featuring shrimp appetizers and entrees at each restaurant and bar. The client asked to design a menu promoting the happy hour specials, live entertainment, and fresh ingredients that would be seen at the event.
This series of motivational plexiglass signs was designed to be displayed in the Westgate Resorts Lakes cafeteria in Orlando. Images of Westgate team members were incorporated in order to provide a stronger connection between the audience and each sign. The English and Spanish verbiage was created for ease of readability due to the majority of resort employees being of Hispanic descent.
Keith's Oyster Bar is a seafood bar located by the Cocoa Beach Pier. The client requested a redesign of their menu as the previous one appeared too dated and dark. On the right is the newest version, with the inclusion of a light background, soft illustrations, and stronger type contrast for an overall cleaner look.
Villa Italiano Chophouse became the newest addition to Westgate's dining options at Vacation Villas Resort. The above ad was commissioned to increase awareness of the new restaurant by promoting its authentic Italian dining experience. Villa Italiano's antipasto platter was highlighted to showcase the selection of appetizers offered at the restaurant.
